Be Precise in a WORLD Where TARGETING is Everything
The more TARGETING OPTIONS, the more
Bespoke your CAMPAIGNS & EXPERIENCES will be
Precision for your campaigns is essential and targeting options are all you need to accomplish it. Location, Connection, Whitelisting, you name it! Certis Media offers you the most incredible tools to be as precise as you can for your campaigns and target the highest quality audiences with the maximum potential and therefore, maximum ROI.
Time
Although time is the only commodity in the real world that is not for sale, in RTB it’s another story. Set the timings as you desire for your needs. One hour a day, only on working days? Perfect. Only on weekends? No problem. You serve where you want when you want it.
Retargeting
Information is key and serving ads with us comes with much more than showing your creatives to your desired audiences. Without an audience activity tool, you are able to target audiences based on your campaign activities to increase ROI potential. Retarget users that have clicked on the ad? Check. Users that have been served but not clicked? Absolutely! Reach out to us to learn more.
Location
Location, location, location. Whether you are a small business that wants to serve an ad to all users within a mile of your store or a big agency that wants to target a vast number of locations at the same time, we have you covered. Up to thousands of geo markers, zip codes, regions, etc. at the same time for your campaigns and with as small of a range as 25m. Reach out to learn more!
Device
Device targeting offers you the option of targeting by OS or device type (smartphone or tablet) and by device language setting, device OS version, and even device model and brand. This ensures you an even extra level of precision for your campaign if you know any setting of the above-mentioned option will not be compliant with your product (for example, an app).
Target the Right AUDIENCE
Connection
Wifi or mobile data? Up to you! You can select the connection type your audiences are making us of. If you need a strict location GPS precision audience you might want to go with a mobile data connection and GPS enabled precision.
Publisher
Selecting top publishers for your campaigns to serve exclusively (whitelist) or block exclusively (blacklist) is a guaranteed strategy to increase the quality of your audiences. You can either build the list yourself or request it from us! Reach out for more information.
Carrier
Do you want to serve a particular set of carriers for your advertisements or block them? No problem! We have you covered. We can extract this data from the audiences and target users from a particular carrier or set of carriers.
In-App | MWEB
In-app environment or mweb environment. Each one of them has its own unique characteristics with more or less useful for you. With us, you can select exclusive in-app or mweb traffic.
Increase ROI by REACHING the Correct CUSTOMERS
IP Ranges
What if we want to set a specific set of IP ranges? We can do that. And unique IPs? Of course! With us, you can target unique specific ranges of IPs for your campaigns either as part of your campaign or exclusively for its entirety. Reach out to us to learn more!
Deals
If you have access to Private Market Place deals you can upload and serve them on our platform. Want us to make a deal for your campaign? Let us know and we will build everything for you. PMPs are a fundamental part of the industry and of course, it was a must in our targeting options collection.
Audience
Upload first-party audiences or create and manage bespoke audiences for your campaigns. Thanks to our third-party data partners like Kochava, Adsquare, and Dataxpand, you can build the audience that best suits your campaign needs.
Contextual
Through Contextual Targeting, you can reach your audience by serving publishers that show similar content as your ad. Thanks to real-time content scanning we can know what content is being served by our publishers and therefore target them based on specific keywords of your choice.
Control DELIVERY FLOW and Limit INDIVIDUAL IMPACT
Interest
Interest and demographic targeting are incredibly valuable insights to make your campaigns succeed like they never did. Apps installed in device, gender, age, interests, you name it! Don’t know how to build an audience? Brief us of your campaign and its goals and we will do it for you.
Buying Model
Dynamic CPM? CPC? CPA? We have all of these options available for you. Whether you are serving a strictly branding campaign or a performance campaign we can do both! Our dynamic CPM price model will allow you to set a maximum bid goal for your creatives but our AI will look for the best price/quality ratio publishers for you and your campaign goals. Learn more here.
Frequency
Want to set a limit of impacts per user per period of time? Absolutely. You can select and limit the number of times your audiences can be impacted by your creatives for the amount of time you desire, even for the entirety of your campaign!