Technology + Human Intelligence
= SUCCESS
How Human DESIGN and INTELLIGENCE Helps You
Although we like to boast about our human capabilities, we can’t leave everything to our human minds. That’s why some parts of your campaigns will be left to our special AI algorithms to study the best options for your campaign goals in real time. CPM? CPC? CPI? Up to you, our algorithm will do the biggest part of the job here.
Geolocation
Thanks to GPS information and IP precision, we can accurately target users within the location range you desire. What if the user hasn’t enabled GPS for its device or has not given permission to share that data with us? That decision is up to you. You can either just serve exclusively on GPS data enabled users or automatically resort to IP location precision. Flexibility is key.
Footfall
When you or your client own a physical store, you want to directly measure how your campaign is affecting store visits in real-time and thus measure ROI for your campaigns. Here is where the Footfall or Footfall strategy come at hand. Reach out to us to learn more!
Viewability
Partnered with the most powerful prebid and post-bid solutions for viewability, MOAT, and IAS gives us the best measurable metrics for this solution. Whether you want to set a viewability threshold as a prebid solution or analyze and blacklist publishers as a post-bid solution, our partners will provide you with the most precise data in the market.
Artificial Intelligence
As smart and agile as our minds can be, we will never be able to achieve what artificial intelligence algorithms offer us in certain mathematical aspects. We have designed the most versatile and price model-focused algorithms that will allow you to achieve your objectives for your campaign, brand, and clients.
Fraud Detection
It may be unfortunate but fraud is in all industries and markets, and ours isn’t an exception. We protect you from serving your campaigns in fraudulent traffic with our partners, suppliers, and specially focused algorithms to detect ad fraud.
Logistic Regression
Not only do our algorithms help you cover your campaign goals, but they also learn from their serving and study the best ROI, efficient, and quality publishers to serve on and even better, at the best CPM possible. Logistic regression allows you to upgrade your strategy to a whole different level by letting our algorithms do all the work for you.
